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Simon Elliott Headshot.  Profit Hound Consultancy

Simon Elliott

The Profit Hound

Profit Hound was founded by Simon Elliott in 2020 to help food businesses become more profitable.

Identifying purchasing and cost savings, increasing revenues and offering low labour solutions to help you

'unleash your food potential'

with no impact on quality.

A Bit About Me

Since 1996 I have been so fortunate to have worked with some of the most amazing people and extraordinary hospitality businesses in the UK and beyond, building incredible networks with clients and superb food suppliers. 


My career to date has been an amazing professional journey that has taught me so much and I am now very proud to have launched Profit Hound to use my extensive experience, knowledge and independence to deliver real value to my clients.

I’ve also found time to marry my best friend and have 3 wonderful children!

Work Experience

A food career is all I've ever known and wanted, starting at age 13 being the only boy at school opting for the Home Economics class!  At 16 becoming a trainee chef, then at 20 joining The University College Birmingham and going on to  complete a Higher National Diploma in Hotel Management before a spell of contract catering in the city.

September 1991 - January 1996

January 1996 - September 2015

September 2015 - June 2016

June 2016 - September 2020

Sovereign Catering by OCS at PriceWaterhouseCoopers

Joining as a chef, quickly promoted to Head Chef then Contract Manager managing the catering department and delivery high level partner and employee dining.

PSL (Now Entegra Europe)

Joining in the infancy of PSL as Operations Manager and quickly promoted Senior Operations Manager managing clients and staff in the Midlands region.

Simon “earned his stripes” working with DeVere and Thistle Hotels improving food profitability on a “no savings no fee” basis.

Simon went on to work in senior client focussed roles at PSL across a huge range of hospitality businesses including national & regional groups, independent hotels, iconic London 5*, NHS and private healthcare, private schools and visitor attractions. 

Pelican Procurement Services

Joining as a client facing Procurement Manager the role developed skills in procurement, supplier management. Clients included The Zetter Group, Queen Mary University of London, Guys & St. Thomas Hospital as well as The Clink Restaurants.

PSL (Now Entegra Europe)

Re-joining as Account Director responsible for a team of operators and independent clients in the south. Managing client relationships, supporting the team to deliver improved client profitability and implementing online solutions for P2P Procurement, menu costing and allergen management.

September 2020 - present

Profit Hound Limited

Founding the business has been an incredibly enjoyable learning experience and meant wearing many different hats!

Profit Hound now has a proven model that is delivering truly independent advice, high quality and flexible service to operators wanting to “unleash their food potential”

Clients Supported

A few of the highlights include Dormy House, The Fish Hotel, Radley College, Mallory Court, Bovey Castle, Lords of the Manor, The Feathers at Woodstock. IMAGO - Loughborough University, British Motor Museum, Whittlebury Hall, Wyboston Lakes, Wivenhoe House, Ageas Bowl - Home of Hampshire Cricket, The Dorchester, Coworth Park, InterContinental Park Lane, Four Seasons Hampshire, The Eden Project in Cornwall and many many more. 

Chefs Portrait
Imago Venues Logo

Loughborough University, Imago
Chief Executive

We have worked with Simon for 18 months on a project to reduce purchasing costs and implement operational efficiencies whilst ensuring quality levels remain consistently high. Throughout the process Simon has been professional and focused on achieving results, working closely with our team to put an agreed plan in place and monitoring its effectiveness against targets. He has a comprehensive understanding of food and beverage driven operations and has suggested some innovative solutions that we have successfully incorporated into our business. He has been a delight to work with and we as a company have benefited enormously from his experience and expertise

Wyboston Lakes Resort Logo

PICO Technology Limited

 have worked with Simon over the last 14 years at Eden Project in Cornwall, Whittlebury Hall in Towcester and Wyboston Lakes in St Neots and would confidently recommend him to anyone looking to investigate options and possibilities within their food operations for improved efficiency - without in any way damaging quality. In fact you will have room to improve quality! Added to his professional skills Simon is a gentleman - not something I say lightly in an age where courtesy and professionalism and not always linked.


Eden Hotel Collection
Managing Director

I've had the pleasure and privilege of working with Simon for the past +15 years in his capacity as our Account Director for Entegra (formally PSL). During my dealings with Simon, I've always found him to be on the level and quick to understand our business needs. His broad knowledge base across commercial and operational disciplines means he has a real aptitude to quickly asses and understand a situation and present his ‘no fuss’ recommendations and actions as necessary. Most importantly he really became an extension of our own internal teams with his ability to gain the ‘buy in’ at all levels and worked in parallel to achieve positive outcomes

Chefs Portrait
Farncombe Estate Logo

Farncombe Estate,
Chief Executive Officer

The best compliment I can pay Simon is the fact that I have always considered him to be an integral part of my management team over many years.

He gets results and is a pleasure to work with, he will be a huge asset"

Radley College Logo

Radley College,

The best compliment I can pay Simon is the fact that I have always considered him to be an integral part of my management team over many years.

He gets results and is a pleasure to work with, he will be a huge asset"

Ageas Bowl Logo

The Ageas Bowl,
Director of Finance

We are a demanding and complex business so we were delighted that Simon could provide expert pragmatic advice and support to us. He rolled his sleeves up and got stuck in to help us, really appreciate the passion and commitment. Top job.

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